Ronald's Brand

The McDonald's 'Golden Arches'

First mooted by the McDonald's co-founder Dick McDonald in 1952,
the arches would not go on to become the company's official logo for another 10 years.[...]

.....Fred Turner first sketched a new logo, a stylised "V".
Then Jim Schindler, McDonald's head of engineering and design, sketched a logo
that pictured the slanting roof of the restaurant piercing a line
drawing of the golden arches in the form of an "M".
The "Golden Arches" were born. In 1968, the roof line image was dropped
and the McDonald's name added to derive the current logo.

Read full article in The Independent & check the copycat logo here

Logo expert Andy Payne, said:
"The interesting thing about this logo is that it was born of architecture. The arches were a design to be used in a building and that has created the unique nature of the "M". It does rely on colour, in that you might not recognise it as McDonald's if it was not yellow and red."