Do you wear, eat, touch, love your brand??

When a Brand Speaks with a Customers Voice

By Erin Esurance
 

"Conversations swirl around the touchpoints of a brand. We mention our favourite brands over lunch, we wear them, carry them and sometimes even drive them. And what makes their study so fascinating and the demands of their stewardship so challenging is that they can and do embed themselves very deep in the human psyche..."

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