[...] Creatives and strategic planners need to understand what they have to consider when their client pops the question, ‘Please take my brand to Europe.’ They have to understand what cultural differences affect the creative streams; what the media consumption patterns are; who's open to innovative creative work and who's not; how media and creative regulations may differ between EU countries; but most of all, they have to understand the 'Euroconsumer' - a spoiled consumer living in a highly-developed market, used to choosing his communication channels, having access to broad choice, being fragmented in terms of brand (and media) consumption, used to creative advertising and bored by some [...]
Erik Saelens, Founder, CEO - Brandhome
will provide the creative vision on how to conquer Europe.
Monday 31 March
What MENA/Indian Creatives Should Know When Bringing Their Brands To Europe
16:00 - 16:45
Sheikh Rashid Hall
Monday 31 March
What MENA/Indian Creatives Should Know When Bringing Their Brands To Europe
16:00 - 16:45
Sheikh Rashid Hall
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