The Apple apple
First designed by the current Apple CEO, Steve Jobs,
the IT giant's original logo was completely different from the one we know today.
It depicted Sir Isaac Newton sitting below a tree with an apple falling on his head a tribute to his discovery of gravity.
That logo was replaced in 1976 by a rainbow-coloured silhouette of an apple with a bite taken out of it,
an idea dreamt up by the graphic designer Rob Janoff, which was to remain the same until 1999
when Apple began using a monochrome logo.
The urban myth says that the bitten apple is a reference to Alan Turing, the pioneer of the Enigma code and "father of the computer", who committed suicide in 1954 by taking a bite from a cyanide-laced apple.
Janoff insists that the apple simply represents knowledge.
In 2006, the logo was at the centre of a court dispute between the computer company
and the Beatles' Apple Corps label, which uses an apple as its logo.
Logo expert, Andy Payne, creative director of Interbrand says:
"Again it's an example of a really successful, yet simple, logo."
Via The Independent By Mark Hughes.
The last visual is designed by South African, Vincent Raffray, Creative Director & Partner at Tonic Communications, an indepentent Ad agency based in Dubai.
As for the rest, I can't remember which agency is behind the design, but will, soon Inshallah.
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