Saturday, December 29, 2007

Low-Go from Kuwait










Some SIMILARITIES, weird ANALOGIES, just a COINCIDENCE, form of TELEPATHY or simply low IMITATION??
Whatever you call it, one thing is certain: these logos fall under one BOX named: "COPYCAT MATERIAL: You're BUSTED!"

Ahilya Insurence, Warba Media Network, Safir Hotel, CBK (Commercial Bank of Kuwait), KREB (Kuwait Real Estate Bank) are Kuwaiti based companies that had to deal with an ill-defined corporate identity -- the least one can say. All in all, Brand Addicts say this is a low-class designing and branding effort.
These Kuwaiti corporations did certainly not assimilate--back then, the importance/power of brands and had to outsource short-sighted computer scribblers who failed in designing an identity for the long haul.
Unfortunately, copycat is a syndrome that is quite spread in the entire Arab world where similar cases abound.

'Copycated' brands is a topic we will return to, periodically, with such like distorted identities.
Just fasten seat belts, the best is yet to come.

Brand Addicts extend a warm thank you, to 'copycop' Louai Al Asfahani (Paragon ad agency, Kuwait) for a sharp-shark pick ;)


We are starting this blog with something that goes like this: 'as bad as it can get'... But Brand Addicts promise - like brand promises ;)- to showcase anything to do with lovemarks, emoticons, cult identities, brandmeisters talk & everything that goes around. BRANDS ARE US! Will just have to undress IT!

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