Copyright gapinvoid.com
Brands We Love/Hate
by Brand Identity Guru (BIG) Scott Whitefrom his branding blog
Here’s a list of consumer brands that I absolutely will avoid at all costs (and most likely never will sign as a client). Mostly these brands offend me in some way or make me feel bad. And we all know that branding boils down to making people feel good.
The Bad!
Wal-Mart; Southwest Airlines; Northwest Airlines; American Express; Burger King; Magellan; New York Yankees.
The Good!
Tweeter; Amazon; iRobot; Target; Jet Blue; Coca Cola; Apple; BMW’s Mini Cooper; NetFlix; ESPN.
A sample of S.White's good taste:
Coca Cola: What can I say? I don’t drink Pepsi, that’s for sure. It’s almost like I’m programmed. Diet Coke please. The leader of all leaders.
Google: They will eventually own the world. Their culture is second to none.
Apple: Pure genius.
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