Tuesday, June 17, 2008

Branded Voyage

“These are the tourism brands from some countries from all over the world.
Symbol, colours, arrangement, form and typography are elements that can play a role in defining an ownable and memorable brand identity. This sounds straightforward, but many countries with a variety of destinations or rich cultural or geographic assets can’t easily be depicted through one specific icon. Natural characteristics, regional animals or architectural landmarks may not serve as a comprehensive symbolic representation of a nation and all that it offers. Perhaps this is why some countries, as seen in this range of brands, default to their national flag or other abstract elements to create a sense of distinction."
Read more here

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