First designed by the current Apple CEO, Steve Jobs, the IT giant's original logo was completely different from the one we know today. It depicted Sir Isaac Newton sitting below a tree with an apple falling on his head a tribute to his discovery of gravity.
That logo was replaced in 1976 by a rainbow-coloured silhouette of an apple with a bite taken out of it, an idea dreamt up by the graphic designer Rob Janoff, which was to remain the same until 1999 when Apple began using a monochrome logo.
The urban myth says that the bitten apple is a reference to Alan Turing, the pioneer of the Enigma code and "father of the computer", who committed suicide in 1954 by taking a bite from a cyanide-laced apple. Janoff insists that the apple simply represents knowledge. In 2006, the logo was at the centre of a court dispute between the computer company and the Beatles' Apple Corps label, which uses an apple as its logo.
Logo expert, Andy Payne, creative director of Interbrand says: "Again it's an example of a really successful, yet simple, logo."
The last visual is designed by South African, Vincent Raffray, Creative Director & Partner at Tonic Communications, an indepentent Ad agency based in Dubai. As for the rest, I can't remember which agency is behind the design, but will, soon Inshallah.
No comments:
Post a Comment